Motif Investing Review
9.1* /10Our Rating
User Rating

Motif Investing

As one of the newest online financial service companies, Motif Investing stands out as an innovator that offers investors something they probably won’t find anywhere else. It offers familiar features like individual and joint-brokerage accounts (as well as Traditional, Roth, and Rollover IRA's) but stands out with its one-of-a-kind platform that hands the reigns of control back over to you. For as little as $9.95, you can set up a motif of up to 30 individual ETFs, allowing you to build completely customizable portfolios and even share those ideas with friends. Also, you can pay $4.95 per individual ETF transaction. Note that a motif is not the same as an ETF, but you can buy or sell individual ETFs by placing a motif order


The brainchild of former Microsoft executive Hardeep Walia, Motif Investing launched in 2010. What began as a vision that investors should be able to invest in their own ideas and create their own fully customizable and sharable portfolios became a company dedicated to giving investors a low-cost solution to capitalize on their own investment theories.


Instead of charging you per ETF transaction, Motif Investing allows you to build a portfolio of up to 30 ETFs for just $9.95. Compare that to other discount brokerage firms that charge the same amount for just one ETF, and it would cost about $300 to construct a comparable portfolio. The minimum balance necessary to open an account is just $250 and there are no extraneous management fees or charges. If you want to change an existing motif, buying or selling an individual ETF can be done for just $4.95

  • Single Stock Trade Fee $4.95
  • Motif Stock Trade Fee $9.95
  • Options Base Fee N/A
  • Options Per Contract Fee N/A
  • Mutual Fund Trade Fee N/A
  • Number of Mutual Funds N/A
  • Broker Assisted Trade Fee $45
  • Broker Assisted Per Contract Fee $0.00
  • Commission Free ETFs 80
  • Minimum Deposit $250
Visit Site »

Built around an open social framework, Motif Investing's trade platform not only lets you execute trades in real-time but also lets you connect with other investors who are trading. You can research ETFs and ideas independently or by checking out what others think all on the same home screen. You can research everything from how volatile an ETFis to how popular it is with other investors.

It's easy to keep track of performance and rebalance your motif with streaming updates, and finding ideas is simplified with customizable screeners and the Motif social network. Access the latest data and news using Motif's powerful web-based platform and execute trades with confidence.

For investors on the go, the Motif Explorer app is an available download at the Apple App Store that puts total control at your fingertips. Review your trade history, keep track of performance, and explore new trade ideas all from your mobile device.


Of course, any successful trading network must come complete with help when you need it. The U.S. based customer service center is available from 9am to 6am EST with representatives experienced in the financial services industry to answer any questions you might have.

If it’s a more hands-on touch you’re wanting, look no further than Motif Advisor. Financial professionals can easily connect with you using a wealth management platform that suits your investment goals.

If you’re looking to go above and beyond, the Creator Royalty Program is for you. Get paid for designing your own motifs and sharing them with investors. Any time your motif is bought or adjusted, you’re eligible for a commission in the form of a royalty.

The Good

You can create a portfolio of up to 30 ETFs for just $9.95

The amount of control you have at your disposal is pretty unprecedented.

The Bad

Motif Advisor is only a platform for financial advisors to use, not a place where investors can connect with financial professionals.

The Ugly

No ability to trade options, futures, currencies, bonds, or mutual funds.


Review Motif Investing

Customer Service:*
Ease of Use:*
Fixed Fees:*
Overall Satisfaction*
Your review*
Fill in missing and/or invalid fields.
Thank you for submitting your review!

Not all submitted reviews are posted but all submitted reviews are factored into our rating. believes the posted reviews best reflect the overall opinions of all submitted reviews.